Harvey Nichols' perfume pop-up puts the creation process in the nose of the consumer

By Sarah Parsons 8-May-2019

The Perfumer's Nest, in partnership with Experimental Perfume Club, allows shoppers to create bespoke fragrances

Harvey Nichols' perfume pop-up puts the creation process in the nose of the consumer

Custom fragrance brand Experimental Perfume Club has landed a pop-up concession in Harvey Nichols London.

Throughout May, shoppers at the Knightsbridge Store can work with consultants to create bespoke blends and learn about the inner workings of perfumery.

Sign up for your free email newsletter

The pop-up design, dubbed The Perfumer's Nest, has been ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies