Luxury retailer Harrods has launched its debut stand-alone H Beauty store in Edinburgh, Scotland.
The St James Quarter launch will mark the first ever H Beauty store to open in Scotland, demonstrating Harrods’ “ambitious commitment to bring its expert beauty curation and luxury shopping experience to new communities” across the UK.
With over 90 international beauty brands on offer, shoppers can now experience the 21,000sq ft beauty space, as well purchasing from up- and- coming Scottish brands such as Vieve, the make-up brand of Scottish influencer Jamie Genevieve, Moo & Yoo, Kingdom Scotland and Lola’s Lashes.
The beauty emporium also offers the first physical location in Edinburgh for consumers to test, swatch, play and purchase products from certain cult brands in-store.
These include Keys Soulcare, Kora Organics, Westman Atelier, Kylie Cosmetics and Sunday Riley, some of which have only had a limited presence in the city to date.
Annalise Fard, Director of Beauty at Harrods, commented: "For H Beauty Edinburgh, we have carefully curated an extensive portfolio of brands and products tailored to suit the local customer, which is reflected in the breadth of beauty collections and services available in store.”
The latest H Beauty launch at St James Quarter follows two successful store openings, the first at Lakeside retail centre in Essex and the second at centre:mk in Milton Keynes.