Pure Beauty

Harrods launches Drybar into the UK

Published: 3-Nov-2021

The popular American hair styling service will exclusively be available via the luxury retailer's Knightsbridge flagship and H Beauty stores

Harrods, the luxury department store chain, is bringing the popular American hair styling service Drybar into the UK.

The London-led retailer has signed a multi-site license with the blow-dry brand's parent company WellBiz Brands to introduce the service in its Knightbridge and Edinburgh stores in December.

Drybar will be rolled out to Lakeside and Milton Keynes in early 2022, as well as upcoming locations in Bristol and Newcastle later in the year.

Annalise Fard, Beauty Director at Harrods, said: "Harrods and H beauty locations are known for world-class services and the best quality products and customers will be able to find exactly that in our upcoming locations.

"Drybar is unique in that visitors can pop by for a quick blow-dry between meetings, or in preparation for an exciting event, whether that is the party of the festive season, or an intimate dinner with friends."

Founded in 2010 by entrepreneur Ali Webb, Drybar focuses solely on blow dries.

It was acquired by WellBiz Brands, which includes Amazing Lash Studio and Elements Massage in its portfolio, earlier this year and boasts 145 stores open or in development.

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