Hands and Nails, China, 2016

Lasting impressions as Asian consumers are more willing to spend more on luxuries

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Asian consumers are more willing to spend on affordable luxuries than ever, and the hands and nails segment is in a particularly strong position in China. In 2015, it amounted to US$728m, according to Euromonitor International’s data.

Hybrid nail polish and novel removal techniques that boomed in Western markets are still in the early stages here though. In China, the market is driven by . . .

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