Luxury beauty launches and pop-ups are back with a roar for Lunar New Year 2022

Published: 31-Jan-2022
Body Care Colour Cosmetics Fragrance Skin Care

With Chinese New Year just around the corner, Cosmetics Business looks at what makes a successful new year launch and the brands rising to the occasion for the Year of the tiger

You need to be a subscriber to read this article.
Click here to find out more.

In honour of Lunar New Year 2022, beauty brands are painting the town red to mark the Chinese zodiac Year of the Tiger.

Relating to Chinese consumers is critical during this festive season, as the country is set to become the world's largest luxury market by 2025, reported US consulting firm Bain & Company.

China’s share of the global luxury market increased to 21% in 2021, up from 20% in 2020 and sales of luxury goods in the region soared by 36% to 471bn yuan ($73.59bn) last year.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
  • Estée Lauder Companies
  • Louis Vuitton Moet Hennessy
  • NARS Cosmetics
  • Shiseido
  • Dior
  • Huda Beauty
  • Seed Beauty
  • Azoya
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

Read more
A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Trending Articles

  1. Expect matcha, rice milk and sesame in fragrance launches in 2025 A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in fragrance in the new year
  2. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Are Gen Z swapping 'baby Botox' for preventative skin care? A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
  4. Tata Harper to step down as President of eponymous brand Shay Bennaim, former General Manager at Le Labo, will become Global Brand President, Tata Harper Skincare
  5. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
Sustainability

L’Oréal USA awarded three platinum certifications for corporate office

The US subsidiary of L’Oréal Groupe has earned LEED and WELL certifications at the Platinum Level for its California headquarters
Skin Care

L’Oréal offloads Decléor and Saint-Gervais Mont Blanc

Decléor has been acquired by a newly-created French beauty brand builder Cospal, which is headed up by Matthieu Lesieur
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Clinique celebrates Black Honey’s viral success with festive pop-up

The ‘Hot Honey’ activation will promote the brand’s Black Honey Lip & Cheek Oil and Almost Lipstick after #BlackHoney accumulated more than one billion views on TikTok
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How I became Head of Global Business Development for Dr. Dennis Gross Skincare

In partnership with CEW UK, Dr. Dennis Gross Skincare’s Daniella Viloria reveals her rise to the top of the skin care giant
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The untold story of YSL Beauty’s Touche Éclat Illuminating Pen

The L’Oréal-owned brand reveals how its 32-year-old pen became, and has remained, a category-defining make-up item in Cosmetics Business’ ‘Untold Story’ series
Skin Care

Neiman Marcus honours Estée Lauder Companies’ Leonard Lauder

ELC’s Chairman Emeritus has received the retailer’s award for Distinguished Service in the Field of Fashion for his impact on the luxury industry
Subscribe now