In honour of Lunar New Year 2022, beauty brands are painting the town red to mark the Chinese zodiac Year of the Tiger.
Relating to Chinese consumers is critical during this festive season, as the country is set to become the world's largest luxury market by 2025, reported US consulting firm Bain & Company.
China’s share of the global luxury market increased to 21% in 2021, up from 20% in 2020 and sales of luxury goods in the region soared by 36% to 471bn yuan ($73.59bn) last year.
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