Natural and organic beauty brand Green People has announced its new retail deal with supermarket Waitrose.
The partnership will see its Organic Babies range enter 158 Waitrose stores across the UK this week.
The 5-sku collection features two baby washes, baby lotion, nappy cream and baby salve, all cruelty-free and, made with natural plant actives that are designed to be gentle on sensitive skin.
Charlotte Vohtz, Green People’s founder, said: “Twenty years ago, my daughter was one of the millions of children that suffered from eczema and I formulated the Organic Babies range to soothe her sensitive skin naturally.
“Through our partnership with Waitrose we hope to offer consumers a range of natural, midwife approved skin care, so that parents, like me, can care for their babies’ skin safe in the knowledge that they are not unnecessarily exposing young skin to harsh chemicals.”
As well as in-store, the products will be available online via waitrose.com and at the retailer’s London-based dark store for online orders.
The launch will be supported by a multi-channel marketing campaign.
