In the midst of the coronavirus pandemic, beauty retailers have a unique role to play, and many are choosing to stay open in order to serve their customers.
Health and beauty retailer Boots was one of the first to assure it had no plans to shut its doors, as it had seen a “huge” increase in demand for health care products.
The Walgreen Boots Alliance-owned retailer has since closed its No7, Liz Earle, Benefit, Fenty Beauty and fragrance counters, and called its staff to assist with its health care efforts if they choose to. It has also removed all make-up testers from counters.
In a statement, Boots’ Managing Director Seb James said: “Our duty and focus is to ensure that pharmacy, healthcare and a wide range of the essential products that we sell are available to those who need them.
“Every day I am hearing and seeing heroic stories of the way in which our colleagues and stores are responding, helping, advising and reassuring people in every corner of the UK.”
Beauty competitor Superdrug also said it is “committed” to providing essential health care to its customers.
In response, the retailer has implemented a number of safety measures to keep customers and staff safe.
Speaking to Cosmetics Business Peter Macnab, Superdrug’s CEO,
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