Givaudan Active Beauty uncovers Gravityl, the anti-gravity face care ingredient

Published: 15-Feb-2023

A 100% natural ingredient giving your skin a lift by improving jawline and reducing double-chin

Givaudan Active Beauty defies the effects of gravity on ageing skin with the launch of Gravityl™, a 100% natural ingredient with a powerful lifting benefit and proven efficacy on face contour. Crafted by Marine Biotechnology from a red macro alga, this new active ingredient is the ideal ally to fight visible signs of ageing by reducing skin sagging and double-chin volume.

With the skin ageing process, loss of firmness and elasticity is inevitable. When the skin gets older, gravity plays its role and significantly contributes to many signs of ageing, especially on the lower part of the face. According to our CMI study, 54% 1 of female and male consumers globally develop sagging skin, double chin or loss of face contour. Most of them also consider their jawline structure important but have never had nor would have surgery to deal with it. To respond to this relevant cosmetic need, the Active Beauty team looked for the best solution to relaunch the production of key structural constituents of the skin, while fighting against the effects of gravity, thereby exploring an exciting and promising way to reinvent well-ageing!

Mathias Fleury, Head of Category – Actives for Active Beauty: “Thanks to an exclusive multi-step and eco-friendly process, we have crafted an enriched extract of Gigartina stellata, able to relaunch key processes linked to the extracellular matrix and elastic fibre protection, and reorganising fibres in the dermis. Its specific mode of action and spectacular performance make Gravityl™ the ideal ally to fight against visible signs of ageing, skin sagging and double-chin, bringing back suppleness to the face, with a demonstrated 30-year rejuvenation of the skin’s biomechanical properties.”

Two clinical tests versus placebo, on a total of 84 volunteers 2 , established that Gravityl™ is able to relaunch the production of collagen fibres in mature skin and to increase collagen content by 3.4 times 3 while improving firmness and elasticity by up to 7 times 4 versus placebo. This new active ingredient also offers a significant lifting effect as it drastically reduces double-chin volume in just one month (by more than 27 mm 3 ), visibly reshaping and reinforcing the structure of facial skin.

Would you like to give it a try? We have specially formulated an inspiring concept featuring Gravityl™, S3D® Jawline Reshaper. This 4-in-1 firming cream is empowered by two additional potent cosmetic ingredients known for their well-ageing efficacy, Agefinity™ and Acerola LG to boost skin elasticity, regenerate cells, reorganise collagen and provide antioxidant benefits.

To learn more about it, Givaudan invitse you to connect to, their digital platform dedicated to cosmetic ingredients.

1 Givaudan Active Beauty CMI study, Gravityl™ – December 2022 – 10 countries – 4100 consumers
2 Women from 35 to 75 years old

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