Discover PrimalHyal™ Hydra[+], a novel hyaluronic acid that redefines the hydration gold standard. Never-before-seen instant and long-lasting efficacy enhanced by high-level cationisation
Givaudan Active Beauty expands the boundaries of skin hydration with the launch of PrimalHyal™ Hydra[+], a new cationic hyaluronic acid (HA) crafted by white biotechnology. This unique cosmetic active outperforms standard HA hydration benefits by at least a factor of 2, bringing never-before-seen moisturising efficacy to both rinse-off and leave-on applications.
Hyaluronic acid is one of the best-known active ingredients available on the cosmetic market and trusted by consumers globally. This hero molecule is now formulated in all beauty product categories - from skin care to hair care, body care and even make-up -- as consumers seek hydrating properties across all beauty steps from cleansing to caring. As dehydrated skin is one of the main concerns of consumers globally, they are now looking for fast and efficacious hydration.
Mathias Fleury, Head of Category – Actives for Active Beauty: “PrimalHyal™ Hydra[+] establishes a new gold standard in terms of hydration as it demonstrates significantly better performance than other grades of “native” HA, from various molecular weights, both in rinse-off and leave-on applications. By modifying the charges of the molecule, we were able to boost its adhesion and affinity for the surface of the skin. That is why it works so well, even in rinsed formulas, after just one application. And amazingly, we have been able to demonstrate that the benefits are maintained for up to 4 days after stopping the treatment."
Several clinical tests versus placebo, in different application formats (shower gel, lotion, sheet masks) established that PrimalHyal™ Hydra[+] at only 0.1% is able to:
During a home usage test of a shower gel, we evaluate consumers' satisfaction thanks to a new implicit finger tracking movement technology. By measuring the finger movement and the reaction time we capture the gut feeling of consumers for a more granular, discriminating and accurate analysis. Thanks to this, we were able to validate that the hydrating benefits are well perceived by consumers. They perceived it increasing during all the testing days and they are 82% to declare that a shower gel containing 0.1% of PrimalHyal™ Hydra[+] has hydrating benefits without knowing we had hyaluronic acid in the formula. To quote some of them, they found that "after using the shower gel, I felt my skin a lot hydrated as if I used body lotion". All of these explain why they are 75% to consider our shower gel better than their current one.
Would you like to give it a try? To demonstrate the efficacy of PrimalHyal™ Hydra[+] in both rinse-off and leave-on applications, we have specially formulated two inspiring concepts: