German beauty brand Annemarie Börlind chooses Albéa’s PCR recycled plastic for debut men’s range

By Becky Bargh 24-Nov-2020

By using the eco-friendly packaging the brand is contributing to a circular economy and removes the need for virgin plastic

German beauty brand Annemarie Börlind has ramped up its commitment to sustainability with a new range of male grooming products housed in post-consumer recycled (PCR) plastic.

The technology, developed by packaging giant Albéa, integrates in the sleeve a mix between PCR and bio-sourced material.

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The new Men collection features several products including a 2-in-1 Cleanser Face & Body and Eye Cream, both of which are housed in the PCR plastic.

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