German beauty brand Annemarie Börlind chooses Albéa’s PCR recycled plastic for debut men’s range

By Becky Bargh 24-Nov-2020

By using the eco-friendly packaging the brand is contributing to a circular economy and removes the need for virgin plastic

German beauty brand Annemarie Börlind chooses Albéa’s PCR recycled plastic for debut men’s range
German beauty brand Annemarie Börlind chooses Albéa’s PCR recycled plastic for debut men’s range

German beauty brand Annemarie Börlind has ramped up its commitment to sustainability with a new range of male grooming products housed in post-consumer recycled (PCR) plastic.

The technology, developed by packaging giant Albéa, integrates in the sleeve a mix between PCR and bio-sourced material.

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The new Men collection features several products including a 2-in-1 Cleanser Face & Body and Eye Cream, both of which are housed in the PCR plastic.

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