![German beauty brand Annemarie Börlind chooses Albéa’s PCR recycled plastic for debut men’s range](/article-image-alias/german-beauty-brand-annemarie-börlind-chooses.jpg)
German beauty brand Annemarie Börlind has ramped up its commitment to sustainability with a new range of male grooming products housed in post-consumer recycled (PCR) plastic.
The technology, developed by packaging giant Albéa, integrates in the sleeve a mix between PCR and bio-sourced material.
The new Men collection features several products including a 2-in-1 Cleanser Face & Body and Eye Cream, both of which are housed in the PCR plastic.