Whether they are seeking the perfect glossy lip, eyeliner flick or flawless complexion, it is safe to say that today’s beauty consumers have more choice than ever.
And thanks to the internet and social media, they are now equally as informed, seeking out products that meet their own needs and values rather than passively consuming what the big beauty players are selling them.
In turn, brands have evolved with their increasingly savvy consumer base at every stage of product development, including how the final product makes it from its packaging to the end user’s face.
“The applicator is the key to success of a liquid cosmetics product,” Mateia Crippa, Category Specialist at packaging company Quadpack, tells Cosmetics Business.
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GEKA
We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and...
Aptar Beauty
Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,...
Vetroplas Packaging
Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless...
Quadpack
Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the...
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