From The Hut Group to Feelunique: Britain is fuelling a beauty e-commerce deal surge

The UK has become one of the most active e-commerce markets following THG's acquisition of Cult Beauty for £275m and further consolidations are forecasted

Sephora acquired Feelunique in July

A seismic shift is underway in beauty's online landscape. While consolidations and collaborations between leading e-commerce players have developed throughout the past 12 months, when The Hut Group (THG) acquired luxury e-tailer Cult Beauty for £275m in August, Britain's cosmetic industry was confirmed to be one of the world's most active markets.

The Manchester-based brand owner – which names retailers Lookfantastic and Dermstore, along with prestige brands ESPA and Illamasqua, among its portfolio – was valued at more than £5bn following its float on the London Stock Exchange in November. But the new deal will give THG access to the buzziest indie brands from around the world and will allow . . .

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