Pure Beauty

From Huda to Fouz: Is the Middle East the beauty region of the moment?

By Sarah Parsons | Published: 27-Apr-2018

Ahead of Beautyworld Middle East 2018, Cosmetics Business explores how the region is reaching a global stage

You need to be a subscriber to read this article.
Click here to find out more.

The Middle Eastern beauty market is expected to reach US$7.8bn by the end of the year, according to global analyst firm Euromonitor International.

The region is witnessing modest growth of just 1% compared to 2017, said to be influenced by the introduction of sales tax in Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and the United Arab Emirates (UAE) – following costly military campaigns and a drop in global oil prices.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like