US skin care company Fresh set up a pop-up shop in Paris from 17-29 April to promote its face mask collection.
The space opened in the department store Galeries Lafayette Haussmann and featured a 6m high tree installed under the store’s domed roof.
Billed as the Fresh Beauty Kitchen, it offered clients a ‘playful and sensorial experience’, said the company, in which all of Fresh’s formulations were presented as if they were cooking-come-beauty recipes.
The stand also included a juice bar, with each juice mixture corresponding to one of the brands best-selling face masks, which contained ingredients such as black tea, clay and roses.
The Vitamin Nectar Vibrancy – Boosting Face Mask was the main product highlight in the pop-up. Around 50% of the formula is composed of an exclusive complex of oranges, lemons and clementines, which Fresh claims boosts the brilliancy of the complexion.