Sol de Janeiro to host UK roadshow to celebrate ‘bold’ new launch

By Amanda May | Published: 4-Jun-2025
Body Care Retail

The Brazilian brand’s pop-up will showcase its most sensorial body product yet, Body Badalada Vitamin-Infused Lotion, which is a Sephora global exclusive

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Sol de Janeiro is hosting an immersive pop-up in the UK to mark a new milestone in its ten-year body butter history.

The activation, which spans two months, will celebrate the launch of the Brazilian beauty brand’s most sensorial body product yet, Body Badalada Vitamin-Infused Lotion, which is a Sephora global exclusive.

Pauline Todd, UK Director of Sol de Janeiro, told Cosmetics Business that Body Badalada is “our bold entrance into a new category”. 

Todd added: “Powered by a seven hyaluronic acid blend, Brazilian sugarcane and Brazil nut oil, it delivers 24-hour hydration, locks in moisture, and leaves skin soft, smooth and glowing.

“The creator-led campaign features [internet personality] Juliana Nalú, [MUA] Bretman Rock, [influencer] Samyra Miller and [content creator] Nick Pauley, set to an original track by [American DJ] Honey Dijon. 

“This pop-up brings that world to life and invites everyone to

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