The French C&T market stayed afloat during the economic crisis but consumers have raised their standards and want products with better performance, reports Jo Allen
Consumer confidence may have fallen to its lowest levels since the peak of the recession, unemployment may have been at its highest in more than 11 years, but in 2011 the French cosmetics and toiletries market kept its immaculately coiffed head above water.
According to market research company Euromonitor International, sales of cosmetics and toiletries remained stable, registering 1% value growth to a total of €12.3bn. However, there was evidence of a shift in consumer buying behaviour within the categories, resulting in clear winners and losers, as consumers fine-tuned their ideas on what they deemed to be essential and nonessential products. Johanna Kolerski-Bezerra, Euromonitor’s research analyst specialist for France, comments: “Consumers moved towards products that offer greater performance, products that really work. Hygiene products performed well and there was a particularly strong rise in electrical personal care products such as power toothbrushes, hair straightening kits and IPL hair removal kits.”