Flannels Beauty buyer on the brands she wants on-shelf and category winners in 2022

Sophie Blackledge is the Senior Commercial Manager for Flannels, the fashion retailer that is seeing beauty as big business. Here, she explains to Cosmetics Business how beauty brands can catch her attention and the new in-store innovations she has up her sleeve

Inside Flannels Beauty space at Sheffield’s Meadowhall

Sophie Blackledge

Investing heavily in its beauty presence over the last few months is fashion retailer Flannels.

Since the opening of its first-ever dedicated beauty space in July, followed by the integration of a beauty 'edit' into its new mainstream store, the seller is highlighting that beauty is big business.

But with an eclectic mix of brands, and a couple of in-store exclusives under its belt, how does the new beauty player stand above the competition?

In this exclusive interview, Sophie Blackledge, Flannels Beauty's Senior Commercial Manager of Beauty, lifts the lid on why Flannels wants bricks-and-mortar to be the central focus of its retail strategy and the categories that are catching her attention.

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