Sophie Blackledge
Investing heavily in its beauty presence over the last few months is fashion retailer Flannels.
Since the opening of its first-ever dedicated beauty space in July, followed by the integration of a beauty 'edit' into its new mainstream store, the seller is highlighting that beauty is big business.
But with an eclectic mix of brands, and a couple of in-store exclusives under its belt, how does the new beauty player stand above the competition?
In this exclusive interview, Sophie Blackledge, Flannels Beauty's Senior Commercial Manager of Beauty, lifts the lid on why Flannels wants bricks-and-mortar to be the central focus of its retail strategy and the categories that are catching her attention.
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