Firmenich is increasing its fragrance transparency with the launch of EcoScent Compass, an industry-first tool designed to measure the sustainability of its fragrances in a bid to appeal to eco-conscious consumers.
The new tool assesses fragrances based on three key factors – green properties, environmental footprint and social impact – to help customers make informed purchasing decisions.
Armand de Villoutreys, President of Perfumery & Ingredients at Firmenich, said: “Driven by the growing trend for more sustainable lifestyles, today’s consumers are demanding to know what’s inside their products.
“We designed EcoScent Compass to offer consumers the transparency they expect and deserve.”
Fragrances are given a grade from A to E on the three criteria, with green properties measuring factors including the biodegradability and renewability of ingredients.
Meanwhile, fragrances' environmental footprint is determined by Firmenich's Ingredients Sustainability Index, which provides information on the climate, water and toxicity metrics in producing the ingredients.
Finally, social impact monitors the working conditions of people at all stages of Firmenich's supply chain, as well as the effect on the local communities who harvest the company's natural ingredients.
Bérangère Magarinos-Ruchat, Global Head of Sustainability at Firmenich, added: “In a society where consumer scrutiny and the desire for trust are the new norm, people want products that respect biodiversity and foster responsible societal development.
“With EcoScent Compass we are raising the bar in our industry, offering a new best-in-class measurement tool to shape fragrances with lasting positive social and environmental impact.”