Firmenich launches personalised digital platform aimed at B2B market

By Alessandro Carrara | Published: 6-May-2022

Firmenich Studio offers tailored service to B2B customers of all sizes and markets

Firmenich, the Swiss fragrance and taste company, has launched a new personalised digital platform tailored towards B2B customers.

Firmenich Studio enables customers to access detailed product information, as well as updates on projects, sample requests and key regulatory documentation.

“Firmenich Studio is an important milestone and foundation to our digital transformation journey,” said Eric Saracchi, Chief Digital and Information Officer.

“Part of a larger end-to-end ecosystem, this new collaboration platform provides our customers access to more data and consumer insights at their fingertips.”

Firmenich added that the platform is designed to help customers build future fragrance and food and beverage creations faster and more responsibly.

It is also available for mobile devices.

“Guided by a customer-centric obsession and commitment to deliver value, Firmenich Studio is designed with our clients’ needs at the heart of the experience,” said Ilaria Resta, President Perfumery.

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like