Feelunique rolls out first innovation following Sephora merger

The online beauty retailer is tapping into Britain's £1.4bn subscription box market

Feelunique, the British online beauty retailer, has tapped into the growing subscription box industry.

Consumers spent almost £1.4bn on subscription box purchases in 2020, with the market expected to grow to £1.8bn by 2025, according to the Royal Mail’s recent UK Subscription Box Market report.

The new Beauty Box by Feelunique allows consumers to choose five samples from a choice of 180 products and 80 luxury, legacy, disruptor and niche brands.

Users can choose from a one-off purchase, three month, six month or 12 month subscriptions, with the option to cancel at any time.

Sarah Miles, CEO of Feelunique, said: “We’re really excited to be launching our Beauty Box subscription product.

"It is the first fully bespoke beauty box subscription on the market, and that personalisation element, combined with the deluxe samples and unrivalled range of brands and products on offer, creates a truly unique and market-leading proposition that we are very proud of.”

This is the first innovation by the e-commerce retailer following the merger with LVMH's Sephora in July.

The acquisition marked the first step the prestige retailer has taken into reentering the UK market after it closed its six stores in the country in 2005.

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