Facetheory appoints Elemis and LVMH exec as CMO

By Julia Wray | Published: 25-May-2023

Marc Gallagher, formerly Chief Brand and Digital Officer at Elemis, is the first person to take on the marketing lead role at Facetheory

Facetheory has named Marc Gallagher, formerly Chief Brand and Digital Officer at Elemis, as its first ever Chief Marketing Officer.

In his new role, Gallagher will oversee all global marketing, D2C sales, creative and new product development for the UK skin care brand.

His onboarding forms part of Facetheory’s ambition to move from a digital native company to an omnichannel global beauty player.  

Gallagher has more than 25 years of industry experience in digital, luxury and beauty.

Prior to joining Elemis in 2019, he worked with LVMH for nearly a decade on digital strategies for Benefit Cosmetics, Marc Jacobs and Fresh.

“We are thrilled to welcome Marc into the executive leadership team and onto the board,” said Jamie Shuker, founder and CEO of Facetheory. 

“This is a crucial moment in Facetheory’s history as we are chasing aggressive growth through an omnichannel approach, moving away from our roots as just a digital native brand.

“With the appointment of Marc, we are confident we have all the right experience on board to help Facetheory thrive.”

“Skin care is a highly competitive category, but once in a while you see a brand that just cuts through,” added Gallagher.

“Facetheory’s effective formulations, loyal customer community, social media presence, accessible price point and commitment to clean and vegan practices makes it poised for phenomenal growth.

“I’m excited to be part of Jamie’s team to take Facetheory to the next level.”

Shuker launched Facetheory in 2014 with a mission to provide consumers with effective skin care products at an accessible price point.

In 2021, the brand received £10m investment from private equity firm Active Partners, which funded its first foray into brick-and-mortar retail in Paris’ Galeries Lafayette.

Earlier this year, Facetheory announced it would make its first move into the Asian market via an exclusive retail partnership with Sephora Asia.

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