Pure Beauty

Facetheory makes first retail move into Galeries Lafayette

By Julia Wray | Published: 13-Jul-2022

The D2C British brand will bring 20 of its best-selling products to the Haussman and Champs-Elysées stores

Facetheory, the D2C British skin care label, is making its first more into bricks-and-mortar via French beauty retailer Galeries Lafayette.

The digitally native brand will bring 20 of its best-selling products to two Paris-based Galeries Lafayette stores, Haussman and Champs-Elysées, starting 18 July.

Skus including Facetheory’s Regenacalm Serum Pro and Amil-C Whip SPF30 will be located in Galeries Lafayette’s new Wellness Revolution department.

Products will also retail online via galerieslafayette.com.

Facetheory, which promises effective skin care at an affordable price point, was founded in Sheffield, UK in 2014 by Jamie Shuker.

Commenting on the brand’s decision to make its first steps into bricks-and-mortar outside of its domestic market, Shuker said: “We have a loyal customer base who love our effective, affordable and clean formulations; 350,000 customers purchased from our website over the last 12 months alone and 40% of our customers are based outside the UK.

“We believe there is a huge opportunity for Facetheory to grow brand awareness and sales abroad, especially in key international target markets such as France and the US.

“Partnering with Galeries Lafayette is a great first step in getting seen by French consumers who may not have come across our brand before.”

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