Eco-friendly beauty brand Face Halo has launched a new recycling venture as part of its commitment to sustainable beauty.
Customers can now return the brand’s reusable make-up remover to be used for car seat cushioning and commercial transit as hard-wearing seat covers.
According to the brand, its reusable products have replaced 370 million disposable make-up wipes on the market.
Face Halo’s founder, Lizzy Pike, said she was “thrilled” to be starting the new programme.
“Sustainability is at the core of everything we do at Face Halo and this programme is a really important step for us.”
To date, single-use wet wipes are responsible for 80% of sewage blockages in the UK, according to a study from Water UK.
This has encouraged a number of beauty brands to develop sustainable or reusable alternatives; including Lush, Magnitone and Natracare.
Meanwhile, The Body Shop has vowed to discontinue its collection of face wipes by October 2020.
Face Halo’s products are now available in 3,000 retailers including Boots, Harrods, Selfridges and Net-a-Porter.
