Like so many industries, beauty has a chequered past when it comes to the environment.
But actions in recent years have demonstrated the sector is making significant changes, with brands adopting greener practices, business models and packaging.
From refillable mascaras and dissolvable packs to stem cell technology that protects the world’s rarest ingredients, beauty brands are raising their game in the name of sustainability.
This week global industries are celebrating the commitment to putting the planet first with Recycling Week.
And to showcase beauty’s commitment to practising better ethical and sustainable business, Cosmetics Business has rounded up seven beauty brands and retailers going the extra mile to be kinder to the world.
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