Eyeko reveals why having an eye for innovation pays off


The brand recently unveiled its new Bespoke Mascara Service

Nina Leykind, Co-Founder and Creative Director of Eyeko, discusses why innovation is key to the brand’s new Bespoke Mascara Service

How important is innovation and personalisation to Eyeko?
We have always championed innovation and design since we launched Eyeko over 15 years ago. In fact we’ve often been too ahead of our time, so it’s great to capitalise on the zeitgeist mood for personal service, bespoke products and connecting with consumers to create an open dialogue that informs the end product.


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