Bespoke beauty: The ‘world’s first’ online customised mascara service is here

By Sarah Parsons | Published: 11-Dec-2017
Colour Cosmetics Marketing

The new digital service by Eyeko aims to streamline the hunt for the perfect mascara

You need to be a subscriber to read this article.
Click here to find out more.

Type “find the perfect mascara” into Google’s search bar and consumers will be confronted by more than 4.93 million results – and that’s before they get overwhelmed by the ploretha of products in-store.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Eyeko
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

9 beauty brands experimenting with NPD

Read more
From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

9 beauty brands experimenting with NPD

From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week
Colour Cosmetics

The Hut Group acquires cosmetics brand Eyeko

The cosmetics brand famed for its eye products builds on The Hut Group’s expansion into the beauty brand sector
Colour Cosmetics

Eyeko’s Lash Alert mascara sells out in record speed

The exclusive product launched during London Fashion Week and was an instant hit with consumers
Colour Cosmetics

Eyeko partners with Colette

Cosmetics brand creates a bespoke mascara with cult French store Colette
Colour Cosmetics

Alexa Chung pairs fashion and beauty looks with Villoid app

The British model has co-founded an app featuring Eyeko, Rimmel, NARS and L'Oréal
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

Eyeko reveals why having an eye for innovation pays off

The brand recently unveiled its new Bespoke Mascara Service
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Eyeing up new opportunities

Eye cosmetics brand co-founder Nina Leykind on her quest to create the perfect mascara
Subscribe now