Eyeko’s new mascara Lash Alert officially sold out in its first week of launch.
The £19 product was launched during London Fashion Week and was exclusively available on the brand’s website; a waiting list quickly formed for the next batch.
Eyeko said: “Without the mascara even being in-store we’ve managed to hit our target sales in a record speed.”
The Lash Alert launch was supported by a pop-up bar in Central London, which was held for four days.
There was also an exclusive private dinner for VIP customers during London Fashion Week attended by Brazilian Editor Vic Ceridono at Loulou’s on Hertford Street.
The product contains a botanic formula infused with caffeine and a double dose of fibres.
Ingredients include shea butter, arginine, biotinoyl tripeptide and biotin.