Exclusive: Clinique drops first NFC-enabled beauty pack for limited edition moisturiser

By Becky Bargh 12-Apr-2022

With consumers’ computer-literacy improved due to the pandemic, Clinique is leading the digital overhaul by bringing more in-store experiences online

The new Moisture Surge product with NFC-enabled packaging

Clinique is ramping up its digital capabilities with its first ever near-field communication-enabled (NFC) beauty pack.

Attached to its limited edition Moisture Surge 100H product, which is being fronted by “brave women from around the world”, the brand is driving consumer engagement with an exclusive platform.

Sign up for your free email newsletter

Not even having to open their phone or their camera to access...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies