The first digital beauty event will be hosted on Decentraland, Spatial and Roblox this June
Metaverse Beauty Week's co-founders said they want to challenge beauty standards in real life
The inaugural Metaverse Beauty Week (MBW) is just around the corner and it's gearing up to be six days of out of this world looks, brand activations and emerging artistry.
From 12-17 June, the digital events will run all day on web3 platforms Decentraland, Spatial and Roblox.
Lush, Lottie London, Glossybox and Flannels are among the cosmetics players showcasing their take on virtual beauty along with some of the biggest names in digital beauty from 3D make-up artist Ines Alpha to mega-influencer Cassandra Bankson and AI designer Joy Fennell.
"We wanted to have ...
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