Everything you need to know about Metaverse Beauty Week 2023

By Sarah Parsons | Published: 8-Jun-2023
Marketing

The first digital beauty event will be hosted on Decentraland, Spatial and Roblox this June

You need to be a subscriber to read this article.
Click here to find out more.

The inaugural Metaverse Beauty Week (MBW) is just around the corner and it's gearing up to be six days of out of this world looks, brand activations and emerging artistry. 

From 12-17 June, the digital events will run all day on web3 platforms Decentraland, Spatial and Roblox. 

Lush, Lottie London, Glossybox and Flannels are among the cosmetics players showcasing their take on virtual beauty along with some of the biggest names in digital beauty from 3D make-up artist Ines Alpha to mega-influencer Cassandra Bankson and AI designer Joy Fennell. 

"We wanted to have

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Lush Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The magic behind Lush’s Wicked beauty pop-up

Read more
The pop-up is housed in King's Cross St. Pancras station and features Lush’s entire Wicked bath and body care collection

Trending Articles

  1. L’Oréal teams up with The Louvre on beauty-inspired art exhibition ‘De Toutes Beautés’ exhibition in Paris, France, aims to tell the story of beauty through art, exploring more than 10,000 years of history via 108 selected works
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Unexpected indie players are redefining accessibility in niche fragrance Indie players from the realms of skin care, make-up and hair care have broken into the perfume category with messages that reject mass-market fragrance homogeneity
  3. Urban Decay signs American basketball player Cameron Brink as ambassador The Los Angeles Sparks star has signed a multi-year deal with the L’Oréal-owned make-up brand as it recognises the power of beauty-sport partnerships
  4. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  5. Lilac Blush To ‘Gladiator Core’ – The Next Beauty Trends In the latest episode of The Cosmetics Business Podcast, Sarah Parsons and Julia Wray discuss the blush boom and films influencing beauty

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The magic behind Lush’s Wicked beauty pop-up

The pop-up is housed in King's Cross St. Pancras station and features Lush’s entire Wicked bath and body care collection
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Lush scraps Charity Pot giving scheme after 17 years

The retailer’s Charity Pot body lotion – where 100% of sales are donated to good causes – will be discontinued this month as the business enters ‘a new era’ of charitable giving
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Sex doesn't sell to Gen Z. Can beauty move on?

Lush's cheeky aubergine bath bomb was a staple Valentine's Day launch. However, a shift in generational attitudes to sex is forcing beauty brands to rethink the romantic event
Body Care

Lush takes over London’s Outernet venue with ‘Intergalactic’ installation

The venue, located on Tottenham Court Road, is said to be home to the world’s largest LED screen
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
Retail

Right to Roam: Lush urges shoppers to trespass in British countryside

The beauty brand will distribute Trespass Guides via 87 stores to help consumers explore nature responsibly
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful

The UK beauty brand has reported phenomenal retail sales from its licensed partnerships this year and has more in the pipeline. We find out the secret to its cross-collaboration success
Subscribe now