Europe – Germany: Deodorants Market Report 2017

By Jo Allen 27-Jul-2017

Germany’s deodorant market may have had its recent challenges, but brands have stepped up and retained consumer trust. The proof is in the figures

Germany’s deodorant market enjoyed a renewed burst of growth in 2016. According to IRI Germany, the category grew by an impressive 5.8% compared with 2015, bringing the total market to a value of €713.737m.

Sign up for your free email newsletter

Other figures, from the country’s cosmetic, toiletry, perfumery and detergent association Industrieverband Koerperflege- und Waschmittel (IKW) show a similar dynamic trend, with market value growth of...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies