Drest names new CEO to expand app into the metaverse

14-Feb-2022

Lisa Bridgett, previously COO of Drest, will build on the luxury fashion and beauty styling mobile game's rapid growth

Drest's make-up styling looks by Mary Greenwell

Drest, the luxury fashion and beauty styling game, has appointed a new CEO to drive the e-commerce platform's user-generated content and metaverse strategy.

Lisa Bridgett, previously COO of Drest, has the goal of building on the London company's 250% user growth in her new role as chief executive.

Founder Lucy Yeomans will now become co-Chairman and Chief Brand & Product Officer, focusing on Drest's metaverse development.

“Smart leaders and founders play to their strengths, which for me involves taking ownership of our product, brand and partnerships in a deeper and more focused way," said Yeoman.

"[Bridgett] is an inspiring and impressive global business leader, having achieved success with her dynamic digital competence across the industries of music, fashion and gaming."

The executive gender gap in the gaming sector was highlighted by Yeomans in a statement.

"In an industry where women make up the majority of the market (62% of the mobile games players are female) and yet 84% of all executive positions are held by men, Drest has two women at the helm," she said.

"We’re challenging the status quo and, hopefully, setting a trend.”

Bridgett added: "In my role, I will be focused on scaling Drest through our developer ecosystem, marketing channels and strategic revenue streams, building on the impressive growth our user base is experiencing.”

Founded in 2019, the styling mobile game allows users to purchase real-life versions of the fashion looks from retailer Farfetch and directly from brand partners.

Drest expanded into beauty in 2020 via a partnership with make-up artist Mary Greenwell and hair stylist Sam McKnight.

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Gucci Beauty became Drest's first brand partner in 2021, followed shortly by NARS.

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