Organic and Fairtrade personal care brand Dr. Bronner's is launching a toothpaste: All-One Toothpaste.
The low-foaming formula reduces plaque, whitens teeth and freshens breath. It is made with 70% organic ingredients, including Fairtrade and organic coconut flour and coconut oil, which work as a mild abrasive, according to the brand.
The toothpaste is also vegan, fluoride-free, non-GMO certified, NSF certified, and contains no synthetic foaming detergents or synthetic flavours. It is available in peppermint, cinnamon and anise flavours, and packaged in 100% recyclable boxes and tubes.
Dr. Bronner's All-One Toothpaste will be available to buy in the US from June at $6.49.