Dolly Parton is a busy woman. Not content with releasing a new holiday album, A Holly Dolly Christmas and making headlines for her £800,000 contribution towards funding the Moderna vaccine, Parton has inked a long-term licence agreement with Edge Beauty for the creation, development and distribution of her signature fragrance.
Fragrances will be inspired by the country music superstar’s own signature scent with the first collection set to launch in spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” said Parton.
“I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
Parton is the most revered female country singer-songwriter of all time with 26 of her songs having reached number 1 on the Billboard country charts.
Steve Mormoris, CEO of Edge Beauty, added: “We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers.
“She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures.
“The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”
Parton is not the only music and film legend working with Edge Beauty, as the company’s portfolio also includes branded products from fellow entertainer Cher.
Gary Krakower is Vice President of Licensing at IMG, which brokered Parton’s deal with Edge Beauty. He commented: “Dolly has always been passionate about fragrances and creating her own signature scent, so it was top of our list and we are confident we have found the perfect partner in Edge Beauty.
“Unsurprisingly, since we started working with Dolly to create her first branded lifestyle products, the response from both fans and the industry has been huge, so watch this space as there’s a lot more to come!”
