Singer Cher turns back time for new fragrance campaign and launch

Published: 3-Dec-2019
Fragrance Marketing

The singer takes a trip down memory lane with the creation of Cher Eau de Couture

You need to be a subscriber to read this article.
Click here to find out more.

Singer and actress Cher has released new campaign images to accompany her fragrance launch Cher Eau de Couture.

The fragrance was created through an exclusive partnership with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Fragrance

Dolly Parton duets with Edge Beauty on new fragrance line

Read more
The entertainment superstar has signed a licence with Edge Beauty to develop a signature fragrance, with the first collection launching in spring

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Fragrance

Dolly Parton duets with Edge Beauty on new fragrance line

The entertainment superstar has signed a licence with Edge Beauty to develop a signature fragrance, with the first collection launching in spring
Marketing

Bluemercury targets ‘overlooked’ Gen X in marketing push featuring Belinda Carlisle

The beauty chain’s ‘Up Next’ campaign will spotlight real women aged over 40 who have ‘spending power, brand loyalty and a desire for real connection’
Fragrance

Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note

More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
Fragrance

Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal

The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
Subscribe now