Confusion and mistrust about beauty ingredients is a significant issue for the industry. This report reveals how brands can re-build consumer trust, and highlights the ingredients that will trend in 2020
Top 5 trends:
3. CBD beauty
Personal care ingredients market. Source: Kline
No longer prepared to blindly accept ingredient listings on a product with a promise that they work, many beauty consumers today want to know what each ingredient does, what percentage is used, where it comes from and perhaps above all, how safe it is to use. And if a brand does not provide that information itself, consumers will seek it elsewhere....
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