Cosmetics Business reveals the 5 key beauty ingredient trends in new report


Confusion and mistrust about beauty ingredients is a significant issue for the industry. This report reveals how brands can re-build consumer trust, and highlights the ingredients that will trend in 2020

Market overview: At a glance

What's in this report?


Top 5 trends:

1. Ingredient influencers

2. The future of 'free-from'

3. CBD beauty

4. Traceability

5. 5 ingredients to watch

Country highlights


Global value & growth

Personal care ingredients market. Source: Kline

Personal care ingredients market. Source: Kline

Key market challenges addressed

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No longer prepared to blindly accept ingredient listings on a product with a promise that they work, many beauty consumers today want to know what each ingredient does, what percentage is used, where it comes from and perhaps above all, how safe it is to use. And if a brand does not provide that information itself, consumers will seek it elsewhere.


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