Market overview: At a glance
What's in this report?
Top 5 trends:
3. CBD beauty
Global value & growth
Personal care ingredients market. Source: Kline
Key market challenges addressed
No longer prepared to blindly accept ingredient listings on a product with a promise that they work, many beauty consumers today want to know what each ingredient does, what percentage is used, where it comes from and perhaps above all, how safe it is to use. And if a brand does not provide that information itself, consumers will seek it elsewhere.