Cosmetics Business typically sifts through hundreds of new beauty launches to bring readers its top choices throughout the month.
But for this week’s selection, we wanted to highlight a selection of brands both innovating on and building consumer value into their new products.
This includes Indē Wild, which has reformulated its hero vitamin C serum, adding beneficial Ayurvedic ingredients such as turmeric and ashwagandha.
For Zoeva, ‘lastability’ was the aim of the game with its new Velvet Love Long-Wear Gel Eyeliner, allowing beauty lovers to create smokey eye looks that last up to eight hours.
Read the full list to find out more.
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