Cosmetics Business reveals 5 key beauty & self-care trends in new report

15-Jan-2021

As consumers prioritise their self-care in 2021, this report identifies the unique opportunities this presents for beauty brands, and the next trends that will emerge

Report introduction: At a glance

What's in this report?

Introduction

Top 5 trends:

1. Message in a bottle

2. The mind, skin & hair connection

3. Beauty devices

4. Destigmatising sex tech

5. Predictions for 2021

Country highlights

Outlook


Key challenges addressed

Self-care may not be new, but in 2020, accelerated by the pandemic, it became one of the most well-used buzzwords — alongside terms like ‘staycation’ and ‘social distancing’.

It was also a year in which self-care took on greater meaning in people’s lives, and the role that beauty plays within self-care was brought sharply into focus.

“I believe self-care has become the core of what beauty is today,” says Meghan Asha, founder and CEO of US retail conference host FounderMade. “We’ve seen a huge shift from beauty being for the outside world, to internal beauty. Skin care and beauty rituals have become a form of self-care. How you feel from the inside-out, your health and longevity is now at the forefront of what it means to be beautiful,” she adds.

Sign up for your free email newsletter

As the pandemic brought wellness to the foreground, self-care could suddenly be found across a multitude of daily actions from health-focused practices such as hand sanitising to personal care maintenance like hair removal, while relaxing routines from candle-lit baths to skin care regimes became a comforting retreat from increased levels of stress.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Featured Companies

See also