eBay's Helen Riley and Alice Winter explain the shape of beauty on eBay in 2021 and how working with the Cosmetics Business Live 2021 event partner can benefit your brand
This article is sponsored by eBay
Leading online retailer eBay is the event partner for Cosmetics Business Live 2021 and the Pure Beauty Global Awards 2021.
Helen Riley, eBay's Luxury and Lifestyle Manager, and Alice Winter, Health and Beauty Category Manager, speak exclusively with Cosmetics Business about how beauty brands and retailers can benefit from working with eBay, and what strategies they can adopt for maximum success on the world-renowned platform.
eBay was the first online marketplace. Today, it’s a household name. A regular feature in lists of best-loved brands, it connects millions of buyers and sellers, helping customers to find the item they’re looking for from its 1.6 billion listings. With 185 million buyers in 190 markets, trade is fast. The UK website sells a bottle of fragrance every 19 seconds, 3 sets of false eyelashes every minute, and last year 90 lipsticks flew off the virtual shelves every hour.
eBay is purely a marketplace. It doesn't stock or own merchandise, but instead, partners with companies to give them the global platform to grow their business, whether an SMB, a brand, a retailer, a wholesaler or a distributor. By partnering with sellers in this way, ebay.co.uk has helped hundreds of thousands of UK entrepreneurs over its 25-year history. As a hub of retail in the UK, the marketplace also continues to welcome top brands to the site – including Avon, L’Oréal, Dyson and more.
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Taking place 10-14 May, Cosmetics Business Live will provide an online platform for retailers, brands, manufacturers and suppliers to come together to find new products, discover the latest trends, share knowledge and generate quality contacts.
'Cosmetics Business in conversation with' is a series of exclusive video interviews with leading companies in the beauty and personal care industry, conducted by our award-winning team of B2B beauty journalists.
This interview was led by Julia Wray, Technical Editor at Cosmetics Business. To learn more about the Cosmetics Business team, visit About Cosmetics Business.