Common legal fails for beauty brands and how to avoid them

Published: 6-Dec-2019

David Bond and Tim Rickard of Fieldfisher LLP present some of the typical legal challenges facing cosmetics brands and advise on how to navigate them

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The UK cosmetics and beauty industry is thriving, offering huge opportunities for both well-established and early-stage brands. Those that have embraced social media and the explosion in online shopping are reaping the biggest rewards.

New technology has enabled companies to use post-production techniques to show off state-of-the-art cosmetics, advertised by celebrity influencers in a way that has never been seen before.

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