Colour cosmetics, Brazil, 2016


In its second year of recession, 2015 was not Brazil’s best year for colour cosmetics

Adorn - scans the face and blends foundation

Adorn - scans the face and blends foundation

While retail sales rose 3.5% to 6.55bn Brazilian reals (BRL), this was a significant drop on the previous year’s rise of 8%. “Not even the ‘lipstick effect’ contributed to the retail sales of colour cosmetics in 2015,” Mintel says. However, 2016 is promising to be slightly rosier, with a 4.8% increase in sales forecast.

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Facial make-up, the main driver for retail sales in 2013-14, grew 2% in 2015, while lip products...

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