Charlotte Tilbury is on a mission to better understand its customers with new Google Cloud partnership

By Lucy Tandon Copp 10-Sep-2020

The make-up brand is using analytics platform Looker to gain real-time data insights and guide its online strategy

Make-up brand Charlotte Tilbury is delving into data analytics to better understand its customers and meet evolving omni-channel needs.

The British brand has deployed analytics platform Looker, from Google Cloud, to glean real-time, critical data insights across the business, from e-commerce to supply chain and finance.

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Dr Andreas Gertsch Grover, Director of Data at Charlotte Tilbury, said: “It’s an incredibly ...

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