The wheels on the bus are truly going round and round for beauty brands in 2017. As summer sets in across Europe, a trend has emerged for cosmetics brands – with vans.
While some such as Elemis have championed the benefits of reaching new consumers on wheels for years – this summer marks the 7th year of the British brand’s Biotec Spa Bus – others are warming up their engines.
Joelle Pugh, Corporate Business Marketing, Elemis, said: “Being able to brand a double-decker bus gave us
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