Brand with a van: Beauty goes on tour in summer 2017

Published: 21-Jun-2017

Cosmetics brands are increasingly hitting the road to promote their products at events that have synergies with their own target audiences

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The wheels on the bus are truly going round and round for beauty brands in 2017. As summer sets in across Europe, a trend has emerged for cosmetics brands – with vans.

While some such as Elemis have championed the benefits of reaching new consumers on wheels for years – this summer marks the 7th year of the British brand’s Biotec Spa Bus – others are warming up their engines.

Joelle Pugh, Corporate Business Marketing, Elemis, said: “Being able to brand a double-decker bus gave us

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