Boxycharm uses intensive curation process to stand out


The US beauty subscription service company believes it has a USP unmatched by rivals

Boxycharm, a US-based beauty box subscription service, has spoken to Cosmetics Business about what makes it different to its competitors.

The beauty subscription market has become increasingly competitive in recent years with Sephora recently announcing plans to start its own, and Ipsy, the company owned and run by Michelle Phan, attracting financial investment as it plans to expand its offering. Meanwhile, heavyweights Glossybox and Birchbox continue to dominate the market rolling out new boxes for both women and men, and pushing ahead with unique collaborative editions.

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So what makes Boxycharm different? "Boxycharm offers a different type of subscription box for a different type of woman, who truly values quality and the willingness to try new and exciting products," Yosef Martin, Chief Executive Officer at Boxycharm, told Cosmetics Business.


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