Demand for lip oils continues to grow as the format offers exactly what consumers are looking for – a blend of care and style
Lip oils have been leading the lip make-up category in 2022, leaving glosses with heavy, hair-clinging formulations stuck in the past.
Emerging in line with the ‘clean girl’ aesthetic – the latest iteration of the ‘no make-up make-up’ trend, characterised by glassy lips and dewy skin – lip oils have been trending since 2021, and in particular since Dior’s Addict Lip Glow Oil went viral on TikTok.
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