Boots’ Taboo Talk podcast tackles wellbeing stigmas with Vogue Williams

Series welcomes star guests Jamie Laing, Rochelle Humes and Jonny Wilkinson to candidly discuss their mental health

With prioritising mental wellbeing at the centre of consumer conversations, health and beauty retailer Boots has revealed its first-ever podcast series that aims to bust wellbeing ‘taboos’.

‘Taboo Talk’ is a seven-part series, which kicked off on 28 July, hosted by TV personality and podcaster Vogue Williams.

Throughout the episodes, William’s will sit down with celebrity guests to share intimate details of their mental health and wellbeing.

Topics will range from anxiety and sleep to pregnancy, sex and periods, while her guests include presenter and singer Rochelle Humes, DJ Ashley James and sporting legend Jonny Wilkinson.

Made in Chelsea’s Jamie Laing was the first of her interviewees, in which he spoke candidly about his battle with anxiety, in which he shared revelations about how to navigate his condition and the stigmas surrounding anxiety.

Episodes are expected to be revealed weekly until 8 September, when Laura Witmore will close podcasts discussing ‘There’s no shame in self-care’.

“Boots UK is committed to helping people on their journey to be healthy and happy,” said the retailer’s Director of Brand and Customer Communications, Helen Jeremiah.

“This includes all aspects of physical health, mental health and wellbeing.

“We are thrilled to launch the ‘Taboo Talk’ podcast that will shed light on important health concerns and tackle those so-called ‘taboo’ topics head-on.”

Meanwhile, Williams said she was “delighted” and “proud” to be hosting the new podcast that helps to break down stigmas surrounding mental health.

The new installment from Boots comes after it was revealed that 32% of retailers in the beauty sector would like to expand their health and wellness offering.

The study by retail estate behemoth Unibail-Rodamco-Westfield (URW) was revealed following concerns about health and wellbeing among consumers since the outbreak of Covid-19, with the retail sector facing a ‘mental health storm’, according to industry charity retailTrust.

“There is also a growing desire for more integrated services – from mental health support as you dine, to air purification as you shop,” URW’s research wrote.

“Retailers should consider innovative ways to introduce such offers to optimise the shopping experience.”

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