The new marketing push is to celebrate its Boi-ing Cakeless concealer launch and offers cakes from Lily Vanilli
In a fresh marketing push to celebrate the launch of its Boi-ing Cakeless Concealer, Benefit Cosmetics has teamed up with take-away service, Deliveroo.
For one day only (22 August), the companies are offering its new ‘Cake-Away’ service, which will see Deliveroo deliver a box of bespoke cakes for customers at Benefit shops.
Designed by Lily Vanilli, customers will receive a vegan raspberry vanilla cake with cherry, a gluten free strawberry cupcake and mini matcha sponge cake, as well as free Boi-ing concealer, for £12.
The official launch date for the new concealer is 23 August and it will retail at £18.50.
On the day, a senior Benefit Cosmetics MUA will be available to shade match customers.
Consumers will be able to access the service in select areas across London, Manchester and Glasgow.
This is the second time the beauty brand has made a culinary collaboration, after opening its Just Wing IT pop-up with Mother Clucker to launch its liquid Roller Liner earlier this year earlier this year.