Beauty brands are urging shoppers to be aware of make-up hygiene

By Sarah Parsons | Published: 1-Feb-2018

Recent reports by Perfect365 and Aromantic are highlighting the potential harmful bacteria lurking in in-store product samples and make-up brushes

Beauty brands are urging consumers to pay more attention to make-up hygiene, following a lawsuit against Sephora by a consumer who claims she contracted herpes from a product tester.

Individual campaigns by digital application app Perfect365 and skin care brand Aromantic are highlighting concerns around product cleanliness.

A recent study by Perfect365 revealed that 63% of consumers will no longer use store make-up testers, out of fear of potentially harmful bacteria.

“Sanitary concerns around in-store make-up testers are coming to the forefront and, like many other industries, technology is primary to solving this dilemma,” said Cara Harbor, Director of Marketing for Perfect365.

Meanwhile, a report from Aromantic claims that 36% of consumers do not know how to, or never have, cleaned their make-up brushes.

This attitude is consistent regardless of age, but over-65s show signs that they are more likely to clean their brushes weekly compared to 18-24 year olds.

The reports follow the case of a US women who sued LVMH-owned retailer Sephora after she allegedly contracted herpes from a lipstick sample.

Dr Rupert Critchley, a non-surgical cosmetics specialist in London told Cosmetics Business: “Alongside thorough hygiene measures and staff training, brands should encourage consumer awareness.

“Providing simple steps to help reduce spread of germs to shoppers may be very useful.”

You may also like