Beauty advent calendars 2.0: Christmas keeps innovation on a roll with new flurry of festive launches

By Becky Bargh 3-Sep-2020

As consumers pack away their SPF for another year, advent calendars are enjoying their annual revival. The latest launches from these seven beauty brands are taking advantage of more customers spending time at home

Following an initial flurry of advent calendars hitting the market last month after the deprivation of Christmas in July, beauty brands have rallied to keep up with the competition.

From skin care saviours to nail care essentials and wellbeing wonders, the latest festive launches make the most of consumers spending more time at home due to the coronavirus pandemic.

Here are five beauty brands backing self-care for Christmas.


The Hut Group-owned beauty brand ESPA is celebrating a slower pace of life with its 2020 advent calendar.

The ‘There’s No Place Like Home’-themed calendar (£145) has launched as part of the brand’s Festive Retreat Christmas Collection and includes 25 products for the skin, body and mind.

Products have been selected from the brand’s Modern Alchemy Collection, including its best-selling Tri-Active enriched formulas.

ESPA’s calendar features a hunter green design to tie in with the festive period.

2. Jo Loves

Jo Loves’ advent calendar (£175) has returned for 2020 has been crafted to be more than a centrepiece for the home.

The wreath design features 24 travel-sized products and one full-sized product behind door number 25 and is said to celebrate the creativity of art and scent. Sign up for your free email newsletter

Selected products include Jo Loves’ Seville Orange and Neroli Candle as well as its ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business