Pure Beauty

Beauty Pie names Peloton’s Kevin Cornils as CEO

By Julia Wray | Published: 12-May-2023

Cornils’ ‘scaling experience’ will help the D2C player in its next stage of growth

Beauty Pie, the beauty subscription service founded by serial entrepreneur Marcia Kilgore, has appointed Kevin Cornils as CEO.

Cornils most recently served as Chief Commercial Officer of fitness company Peloton, where he oversaw the brand’s sales, marketing and international growth strategy. 

He formed part of the leadership team that led Peloton to its US$8bn IPO.

Prior to this, Cornils held positions at Match.com and Glasses Direct/MyOptique. 

According to Beauty Pie, his experience will benefit the D2C beauty brand as it expands into the US and other international markets. 

Cornils’ onboarding follows the appointment of Sabeen Mian as Beauty Pie’s first-ever President at the end of last year with a mission to scale-up Beauty Pie’s growth and brand awareness. 

“I’m really excited to welcome Kevin on board as our CEO,” said Kilgore of the latest appointment.

“He has the vision, leadership and scaling experience that Beauty Pie will need for our next stage of growth and will be instrumental in our quest to get millions of beauty product lovers more for their money.”

Cornils added: “I’m delighted to be joining Beauty Pie at this exciting phase of its growth as it continues to disrupt the traditional beauty market. 

“I’m especially pleased to be joining Marcia in the entrepreneurial journey and am inspired by her proven ability to build brands that people love and products that people want to buy. 

“I look forward to working with the team to accelerate their success in the UK, US and new international markets.”

Beauty Pie was founded in 2016 to offer luxury beauty, including premium skin care, make-up and supplements, without typical industry markups, which Beauty Pie claims can be up to 12 times. 

Prior to Beauty Pie, Canadian-born Kilgore founded spa brand Bliss, high street favourite Soap & Glory and ethical bath and body brand Soaper Duper. 

Outside of beauty, she launched footwear label FitFlop. 

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