Beauty Pie has launched its first-ever iOS app this Friday (14 March), offering an “ultra-personalised shopping experience” for its members.
Timed to coincide with Pi(e) Day, a date linked to the mathematical constant π (3.14), the app aims to streamline how customers discover and purchase Beauty Pie’s products at insider prices.
The new app functions as a “digital concierge”, designed to provide a tailored experience for Beauty Pie’s membership base.
Features include personalised product recommendations, restock alerts for favourite items, and real-time notifications for new launches and stock drops.
Kevin Cornils, CEO of Beauty Pie, described the app as the next step in the brand’s mission to offer world-class beauty without industry mark-ups.
Speaking to Cosmetics Business, Cornils highlighted how the app was built with Beauty Pie’s members in mind.
“Beauty Pie+ members are incredibly savvy, so we designed the app to make treating yourself to high-quality beauty at honest prices faster and easier than ever,” he told Cosmetics Business.
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